Normal Beauty was originally inspired by the lack of affordable, organic, non-GMO skin care products available to the average consumer. Our full line of creams, lotions, soaps and treatments will be released in 2015, followed by a line of powders suited for every woman.
Traditional beauty companies typically offer less than a dozen Caucasian-inspired shades, and natural brands usually offer even less—and those tend to offer mediocre coverage and minimal hours of wear.
Normal Beauty is different. Our goal is to offer organic products for all skin types and all-natural, long lasting, full coverage powder in a full range of skin tones—not just the shades and perfect complexions seen on TV or in magazines. We're looking at you, pale, medium, and dark...and every shade in between.
We also believe airbrushing isn't normal. We will never alter photos of models using our products. Because they, like you, are beautiful (and normal!) just the way they are.